Paige @ Selfridges London, July 3rd

As Gay Pride basked in the sun soaked streets of London, it seemed as if Paige – the brains, beauty and body behind the Paige Denim brand – had brought a little slice of LA to London.

Appearing at the Denim Wall on Selfridges 3rd Floor, Paige was flanked by many of her loyal UK Paigeaholics keen to rub shoulders with her and those that were lured in by the buzz. The champagne flowed and personalised Paige denim-blue cupcakes circulated the floor, along with the feel good tracks mixed by the fantastic DJ’s ‘Work It Girls’.

Paige personally fitted her premium denim collection on the many visiting fans and offered a gift with purchase to those savvy denim consumers who simply need to own at least one pair of the best fitting jeans on the market today.

With a history as a fit model for some the world’s most respected denim brands – Paige knew a bad fit when she wore it – with this first-hand education, it’s no wonder that the Paige Denim brand is fast becoming the most talked about brand in its premium sector.

Paigeaholics include; Kate Moss, Gwen Stefani, Courtney Cox, Jessica Alba and Nicole Ritchie.

Tags: Paige | Selfridges | London | Denim | Fashion | London | LA | Paigeholics

This entry was posted on 19 July 2010 at 14:01 and is filed under Events. You can leave a response here.

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