ALDO AW10 Press Day Round Up

With the new season just around the corner it was once again press day time, on this occasion accessories and footwear took centre stage as new surgery client ALDO held its own presentation in he stylish Terrace suite of the Soho hotel. Doors opened from 9am and throughout the day the surgery team saw over the 180 journalists receiving some pretty cool feedback on the AW collection as a whole and the various “injection” pieces which with be hitting stores after the summer sales.

The suite’s strong interiors and cool style was taken to the next level with the direction of visual merchandiser Jennifer Sue who created bespoke “web and hanger” displays to present the footwear and took full advantage of the room existing  the furniture cleverly placing jewelry and accessories throughout all rooms, check out the leopards! Visit jennifersueweddings.co.uk

The collection received great reviews from journalists, bloggers and stylists. The team from Marie Claire  “loved” the range stating that there was an expensive feel to the product accompanied by a great price point they also noted on the introduction of outwear. Bonnie Rakhit, ELLE’s Market and Merchandising Editor felt the accessories where a “key statement” and versatile for the season, while Charlie Miller of Grazia picked up on the the collection being positively trend driven.

The menswear press were also out in force and following in the praise for the collection. Matt Hambly FHM’s staff writer along with the rest of the team were “really impressed” with collection feeling the brand did Men's high street shoes well. Robert Johnston associate editor for GQ also felt ALDO had produced a impressive collection resulting with him selecting styles to shoot then and there. Which is exactly the type of result we need.

The day was a major success and was a fitting introduction for ALDO  to the press at their new home, Surgery PR.

This entry was posted on 14 May 2010 at 19:19 and is filed under Surgery PR Latest News | Events. You can leave a response here.

Tell us what you think: